Prof. Maria Elo promotes the TALENTS4AA initiative at the 2021 TEMOT Global Forum

The TEMOT Global Forum 2021 took place online between March 23-25 where prof. Maria Elo presented the findings of the research conducted in cooperation with the University of Southern Denmark, Karlsruhe Institute of Technology and GARAC, covering over 350 responses from students overall.

She highlighted the severity of the problem which is driving the lack of young talent for the AA, explaining that the implications are relevant for not only a select few companies, but the entirety of the industry if no action is taken.

The research outcome made it clear that a significant portion of the desired young talent has never even heard of the AA, and even fewer have ever considered it as a career path for themselves.